1. Overview
BuyerSignals, Inc. ("BuyerSignals," "we," "us," or "our") operates the website buyersignals.io and provides AI-powered buyer intent data services (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our Service. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Service.
2. Information We Collect
We collect information in the following ways:
Personal Information You Provide: When you fill out our contact or audit request form, we collect your full name, work email address, company name, industry, and monthly lead volume. When you communicate with us by email or phone, we retain those communications.
Automatically Collected Information: When you visit our website, our servers and third-party analytics tools automatically log your IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, and device identifiers.
Intent Signal Data: Our proprietary pixel network collects anonymized and pseudonymized web search behavioral signals. This data is processed through our AI platform to identify in-market buyers and is handled in strict accordance with the California Consumer Privacy Act (CCPA) and applicable US federal and state privacy laws.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience, analyze usage, and deliver relevant content. You may control cookie preferences through your browser settings.
3. How We Use Your Information
We use the information we collect for the following purposes:
— To provide, operate, and improve our Service
— To respond to your inquiries, schedule audits, and fulfill service requests
— To deliver buyer intent data and leads to our customers via CRM integrations
— To send transactional emails and, with your consent, marketing communications
— To analyze usage patterns and improve our platform's performance and accuracy
— To detect, prevent, and investigate fraud, abuse, or security incidents
— To comply with applicable legal obligations
— To enforce our Terms of Service
We do not sell your personal information to third parties for monetary consideration. We may share data with trusted service providers who assist us in operating our platform, subject to strict data processing agreements.
4. California Consumer Privacy Act (CCPA)
If you are a California resident, you have the following rights under the CCPA:
Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of collection, our business purpose for collecting it, and the categories of third parties with whom we share it.
Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions permitted by law.
Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information. BuyerSignals does not sell personal information as defined by the CCPA.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To exercise your rights, contact us at info@buyersignals.io or call 561-709-6157. We will respond to verified requests within 45 days.
5. Sharing of Information
We may share your information in the following circumstances:
Service Providers: We share data with third-party vendors who perform services on our behalf, including CRM platform integrations (Salesforce, HubSpot, Pipedrive, Zoho), cloud hosting providers, payment processors, and analytics services. All service providers are contractually bound to use your data only as directed by BuyerSignals.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any such change.
Legal Requirements: We may disclose information when required by law, subpoena, court order, or to protect the rights, property, or safety of BuyerSignals, our customers, or the public.
With Your Consent: We may share information with third parties when you have given us explicit consent to do so.
6. Data Security
We implement industry-standard technical and organizational security measures to protect your information, including:
— SHA-256 cryptographic verification of all data records
— SOC 2 Type II certified infrastructure
— All data stored exclusively in US-based data centers
— Encryption of data in transit (TLS 1.2+) and at rest (AES-256)
— Access controls and role-based permissions for internal systems
— Regular security audits and penetration testing
— Incident response procedures in accordance with applicable breach notification laws
While we take significant precautions, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
— Contact form submissions: Retained for 3 years or until you request deletion
— Customer account data: Retained for the duration of the service relationship plus 5 years
— Intent signal data: Processed in real-time; anonymized aggregate data may be retained indefinitely
— Communications: Retained for 2 years
When information is no longer needed, we securely delete or anonymize it.
8. Third-Party Links and Services
Our website may contain links to third-party websites, including our social media profiles on Instagram, Facebook, LinkedIn, TikTok, and YouTube. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party sites you visit. We have no control over and assume no responsibility for the content or practices of any third-party sites or services.
9. Children's Privacy
Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child under 18 has provided us with personal information, we will promptly delete such information. If you believe we have inadvertently collected information from a minor, please contact us at info@buyersignals.io.
10. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email. Your continued use of the Service after any changes constitutes your acceptance of the updated policy. We encourage you to review this policy periodically.
11. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
BuyerSignals, Inc.
Email: info@buyersignals.io
Phone: 561-709-6157
Website: buyersignals.io
Questions about your data or privacy rights?